Dental Marketing Execution: Our Capabilities

Rainmaker Practices Don’t Compete.
They Command.

Marketing agencies fight for scraps. Rainmakers flip the script.


Rainmaker practices aren’t built on luck. They’re engineered with precision.

We take control of your growth strategy, hold vendors accountable, and replace mediocrity with momentum. The result? A practice that dominates instead of drifts. 

With Mike Mathews as your Fractional Chief Marketing Officer, you gain so much more than “marketing help”—you get a proven playbook that transforms dental and medical practice underperformance into dominance. This isn’t theory. It’s a system that delivers consistent, predictable results.

Marketing Agencies “Spray and Pray.”

We Target and Slay.

1. Chaos → Clarity

Diagnose what’s broken. End the circus of agencies and excuses. Build a crystal-clear roadmap tailored to your practice.

2. Clarity → ROI

Command execution on the biggest growth levers. Every campaign, vendor, and staff member aligned to move the needle.

3. ROI → Rainmaker Practice

Growth becomes predictable. Your practice dominates locally. Stress lifts, freedom returns, and your legacy expands.

“I HAVE NEVER BEEN MORE INVIGORATED ABOUT MY PRACTICE!”

Dr. Darrick Zirker | River Ridge Dental

3 ways to work together.
1 way to win.

Pick the level of involvement. Keep the Leader.

1. TELL YOU WHAT TO DO

BIG LEVERS+VENDOR PERFORMANCE

Get crystal-clear direction, a custom-tailored initial and relentless crystal-clear direction, a custom-tailored initial 90-day growth playbook, and relentless vendor accountability from your fractional CMO.

2. SHOW YOU HOW TO DO IT

+ RAPID GROWTH POWER PLAYS

Option 1, plus more guided strategy. Mike leads the team while our top 1% proven marketing + conversion executors run the key plays that put growth on your scoreboard.

3. DO IT FOR YOU

FULL RAINMAKER GROWTH ENGINE

From Mike’s CMO leadership to full 360° marketing execution and conversion, every lever pulled to create an elite practice growth machine built to own your market and scale your lifestyle.

our capabilities

One, Some or All: Curated Practice Growth
Solutions For Your Specific Situation

Practice Growth Leadership

Together, we’ll define your growth strategy, set clear targets, provide necessary training, align marketing and revenue operations to dominate target markets, attract the right new patients, and then execute effectively on that plan.

Replicable Revenue Strategy

We’ll build a robust, systematic, and repeatable revenue strategy that aligns with your practice’s goals and market dynamics, ensuring long-term differentiation and maximum ROI.

Operations Audit & Optimization

We’ll streamline practice operations, optimize P&L, and implement specialized growth measurement metrics — all while enhancing differentiation, improving efficiency, and significantly increasing your ROI.

Vendor Management

We’ll manage your overpromising and under- delivering vendors, ensuring accountability and results — or we’ll replace them with top performers — thus allowing you to focus on running your practice.

Fully-Integrated, Proven Marketing

We’ll implement fully-integrated, proven marketing strategies connecting all aspects of your practice’s growth, optimizing current efforts with precision campaigns, data-driven insights, and advanced techniques.

Website Enhancement

We’ll improve website performance for local search, conversions, and patient interactions, and if needed, our team will create a new, fully optimized site to drive patient acquisition and growth.

Cutting-Edge, Digital Marketing

We’ll deploy centralized, scalable digital marketing strategies tailored to your practice’s unique needs and local market dynamics, ensuring dominance in target markets and attracting the right new patients.

Precision-Guided Patient Targeting

We’ll utilize advanced data analytics and highly targeted tools to identify, reach, and attract the right new patients for your practice with laser-like precision ensuring sustainable growth and maximized ROI.

Outsourced New Patient Navigators

Beyond marketing alone, our elite sales team can handle prospect calls generated by our efforts to pre-vet patients before they’re appointed — increasing conversion rates and freeing staff to focus on exceptional care.

Automatic Patient Reactivation

Our systems fully automate patient reactivation, creating a highly effective and streamlined process that effortlessly brings lapsed patients back into your practice, boosting retention and revenue.

Reputation Management

Our tools automate the process of requesting, responding to, and analyzing reviews, helping you manage your online reputation, leverage positive feedback, and attract new patients while enhancing trust.

Staff Coaching & Mentoring

Great teams aren’t just built — they receive ongoing training. We’ll meet with your office staff regularly to provide best practice training, ensuring they are fully equipped and dedicated to support your revenue growth.